As in all American media at the time, Paramount pushed a sense of patriotic duty in 1942’s advertisements. Popeye was doing his part for the war effort; now exhibitors should do theirs by renting and showing them. That’s a cynical take, admittedly, but the war years were highly attended for a reason.
Please excuse that some schmuck did the puzzle on the April 8th panel, but at least you don’t have to figure out for yourself that the dots on the pig’s ass make a swastika!
March-April 1942 (click each to enlarge)
A perfect example of the Popeye shorts, at the time these promotional pieces above appeared in print, is Fleets Of Stren’th (released March 13th 1942):
We’d be remiss if we ignored the Fleischer’s two-reeler, The Raven (released April 3rd 1942). The short was overlooked entirely in the pages of Paramount Sales News, but trade ads (below left) were published to promote it to exhibitors – and a dedicated theatrical poster was made (below right) – ending the studio’s contractual obligation for an annual Fleischer two-reeler. The less said about the film the better… we shall speak of it “nevermore“.