This week we cover May and June 1935 – with more rarely seen Fleischer promotional art from the pages of Paramount Sales News. By now, Betty was in long skirts and in costume dramas (see below – No! No! A Thousand Times No! released May 24th 1935) but was still known for her pre-code sex appeal (note May 22nd’s “Jacking Up” double entendre). All the Popeye cartoons here play up his incredible strength – on screen and at the box office – as he becomes the biggest cartoon star of the 1930s (surpassing Mickey Mouse at this point). Choose Yer Weppins (below, released May 31st) is a perfect example of Popeye’s winning personality.
(Click images to enlarge)
05-01-1935
05-08-1935
05-15-1935
05-22-1935
05-29-1935
06-05-1935
06-12-1935
06-26-1935
THAD KOMOROWSKI is a writer, journalist, film restorationist and author of the acclaimed (and recently revised) Sick Little Monkeys: The Unauthorized Ren & Stimpy Story. He blogs at 
It’s a year after Betty had to cover up, and they’ve still got her looking pre-Code in these ads.