Hey gang! Guess what? It’s time for another post about beer commercials. With all the spots we post about the brewer’s art, you might think I’m some kind of a lush, but far from it. The real reason we post so many is because there is a seemingly inexhaustible supply of them waiting to be used. Your guess is as good as mine as to why that is. And anyhow, it’s a lot more challenging trying to find six or seven animated spots about pruning shears or replacement rubber heels.
Here’s another one from the Paul Fennell file. A lot of these Schmidt’s ads have beer lovin’ critters, and this one is no exception.
This spot and the following were both produced by Pelican Films, and feature the comedy styling of Elaine May and Mike Nichols. This one was animated by Bill Littlejohn.
Amazing semi-limited animation by Emery Hawkins.
Produced by Playhouse Pictures in 1956. Animated by Bill Littlejohn. Voices by Daws Butler and Billy Bletcher.
The Old Pro and Searchlight are back! Another one from Playhouse Pictures. Animated by Herman Cohen. 1958. Featuring Eddie Mayehoff.
This has to rate as one of the more ridiculous concepts in beer commercials. Mighty Marvin Miller tries to make the copy sound plausible, and it almost works. Almost.
This 1962 spot combines live-action with stop motion, as well as cel animation. Don Williams animated the little man, and he shows some uncharacteristic restraint. This is likely because the cel animation would have been done last, and Williams had to match his work to the other bits of film.