TV commercials. Apparently, everyone did them. We know many classic animators back in the 1950s and 60s moonlighted at the several independent commercial studios, but what about the Hollywood studios themselves? Disney, Warner Bros., UPA, Walter Lantz, Terrytoons, even Paramount’s Famous Studios, all did commercials as well. Here’s the first of what I hope will be a semi-regular round-up TV commercials of particular interest to fans of classic cartoons – curated with an assist by “animator-identifier extraordinaire” Mike Kazaleh.
Chuck Jones. First up, this commercial for Gaines Multi-Menu Dog Food directed (it seems) by Charles M. Jones. This was a General Foods product, introduced shortly after the success of Gaines Burgers (in 1961). Since General Foods was an original sponsor of The Bugs Bunny Show, we can assume this was either produced at Warner Bros. or was an early job for Jones’ Tower 12 Productions. The character layouts of the dog are clearly by Chuck. Mike Kazaleh recognizes animation here by Dick Thompson, Ken Harris and Tom Ray. Paul Frees is the primary voice.
Friz Freleng. Actually we’re not sure who directed this Kelloggs’ Apple Jacks spot, but it was clearly produced at DePatie-Freleng in 1966. Mike says it was animated by Don Williams and Gerry Chiniquy. Paul Frees again, with Mel Blanc as one of the bullies. Great song.
Robert McKimson. From the ABC-TV Bugs Bunny Show – The opening bridge was animated by Gerry Chiniquy, with Dick Tufeld announcing. But that’s followed by a Tang spot clearly animated by McKimson’s unit. Animation by Bob Matz, Warren Batchelder, and Ted Bonnicksen.
Warner Bros. Here’s an obscure commercial animated by Freleng’s unit for Chevy used cars. Mike says its animated by Gerry Chiniquy. Probably layed out by Hawley Pratt. Paul Frees is the southern gent.
Tex Avery. We’ve embed this one before – but its too good not to watch again. Avery directed this Kool Aid spot with Hal Smith as Elmer. Mike says the animation is by Rod Scribner and Benny Washam, “Two more different animators, you never saw”.
Hanna Barbera. There no question this live action/animation Kelloggs’ Corn Flakes spot was animated at H-B. Who directed it? Mike Lah? Marvin Miller is the voice of “Corny”. Kazaleh says its mostly animated by George Nicholas.