Wanna see something cool? Ned Comstock at the USC Cinema Library found the original art, in their files, for three of The Flintstones Welch’s Grape Jelly jars. I assume you know what these is. I grew up with these drinking glasses – and still have a dozen of them (some featuring the Flintstones, others with Archie or Warner Bros. characters) in my kitchen cabinet.
As you may know, in the third ABC prime time season of The Flintstones, Winston Cigarettes pulled their sponsorship of the program, and Welch’s (grape juice and grape jellies) became the primary sponsor. Animated commercials for Welch’s were integrated into the show (see video embeds below) and Welch’s produced a line of grape jelly packaged in jars which were reusable as drinking glasses, with scenes featuring the Flintstones and characters from the show.
Here are three of those glasses – and the original art as prepared for the product:
Let’s take a look at some of the commercial spots – and some of the promotional material that backed up this memorable partnership.
Have a great week, everyone.