This week we look at the seven pieces of Fleischer promotional art that appeared in Paramount Sales News from May through Oct. 1937. Only seven? For the first time since these weekly spot cartoons began appearing, none appeared in the trade publication for a period of two months, from mid-May through late September .
Well blow me down – what’s with this gap?
The low-rank employees went on strike against the gruesome Fleischer Studio conditions on May 7, 1937. They did not return to work until October 12. I think it’s no coincidence that the duration of the strike almost exactly matches the gap in these promotional drawings. It wasn’t a happy time for the studio, but one would think Paramount would want to boost the Fleischer product to combat the cartoon boycott the strikers were encouraging.
To give this post a bit more historic edge, here is an excerpt from the unpublished autobiography of Eli Brucker, who gained notoriety as the only Fleischer animator to not cross the picket line. He left the business shortly after the move to Miami. A shame as he was a real talent, as evidenced in these educational blog posts of Bob Jaques’s: 1/30/11 –
The following should be taken as Brucker’s own experience, and not necessarily 100% accurate. (I’ll only note where he makes the rare facts/figures error.) But Brucker’s recollections of the working conditions certainly do match many of his Fleischer coworkers’. And what are your qualifications to say that Brucker and them are wrong?
“Being that the demand for Popeye cartoons was constantly increasing, the Fleischer management tried to match the production to fit their needs. They made the mistake of having their help do this without increasing their cost. The animators and other workers were asked to work evenings without overtime pay. The only concession was to supply them with supper money. Naturally, this produced resentment and almost everyone took it easy and loafed on the job. The straw bosses told the Fleischers that they would put the screws on to several of the minor helpers and make an example of them so that others would see that it paid to hustle. However, this had the very opposite effect. The resentment increased. The pressure on the animators was far less, even though they loafed more than the minor help. The management considered them important and had no desire to antagonize them. But the minor help, consisting of inbetweeners, tracers or inkers, color fillers and some background artists, took the brunt of the pressure.
At first it worked. The pressure from the top caused the production to increase somewhat. This was a victory for the straw bosses. But it caused the assistants to hold a secret meeting and they formed a union. First they started a real slow-down. The top management was flabbergasted. They informed the straw bosses to make it tough for the supposed leaders. This strengthened the union so that all the assistants joined in and now they had a union strong enough to make a written demand to the top management to stop the pressure tactics and improve conditions by replacing the straw bosses with people from their own ranks. This was an unheard of arrogance as far as the management was concerned, and they increased their pressure still further.
Now, being organized, the assistants called a strike and threw a picket line around the building at 1600 Broadway and 48th Street where the Fleischers had their studios on the top floor.
The animators were not members of the union and they naturally were not on strike. But the assistants asked the animators not to pass their line. They, however, ignored the pickets and passed the line, with only one exception. I could not make myself pass this line, and stayed out. This had a tremendous effect on the strike and also on myself.
The strike was very bitter. It lasted six months. [TK: See above, it was five.] I was told by a good many people that my refusal to pass the picket line had a highly encouraging effect on the strikers. They had expected that almost all of the animators would refuse to pass their line, and they felt they were let down by their senior “brothers.” My not passing that line prevented them to break their ranks and kept the strike effective. It also caused the Fleischers to make me a marked man, as I found out later on. I felt that a trifle of consideration from the manaement would have prevented the strike, especially when the demand for Popeye cartoons was growing by leaps and bounds.
The Fleischer management sent one of the animators, who used to be friendly with me previously, to see me. He told me that if I would start to work again, I would get advantages of higher pay and most likely be advanced to becoming the next head of an animating group. I felt sorry for my friend who was given this painful job of trying to make me go against my nature. I told him that I would be glad to go back to work as soon as the picket line would no longer be there.
Some time later I discussed this situation with a certain party who told me that I should have accepted Fleischer’s offer. “Look at what you would have gained,” he said. To this my reply was, “But look what I would have lost if I took up their offer. This would have been my self respect. And that was too high a price for any man to pay.”
So ironic that this batch of promo’s center around the “Tha’s a Fack!” feature, given what was going on. How much blood, sweat and tears went into those 14,000 drawings and 200 shades?
Brucker had quite a bit more to say about the strike, and the aftermath. What else did he say? That information stays with me for now.
Well, OK, until the next post.
(click images below to enlarge)
Here are a few samples of what cartoon shorts the Paramount salesmen were pushing to theaters at the time these promotional pieces appeared in print.
Betty Boop in SERVICE WITH A SMILE (September 23rd 1937)
Popeye in THE FOOTBALL TOUCHER DOWNER (October 15th 1937)