The Beatles animated movie Yellow Submarine may not have been the first animation to employ “Pop-Art” in it’s design, but it was an early and successful example. Despite it’s profitability at the box office, Yellow Submarine didn’t really start any trends in features. But it sure started some trends in advertising! While most cartoon movies and TV shows were becoming very tedious and literal, it seemed like a lot of the experimenting in mainstream American animation was happening in the commercials. What irony! Crass commercialism supporting the arts! Here are just a few examples of what I’m talking about…
Beechnut Fancy Fruit
We don’t do a post like this without including something from Fred Mogubgub. What an iconoclast!
7-Up used to have some of most far out advertisements on TV. Unfortunately a lot of them seemed to have disappeared. Here’s one that didn’t.
F&F Throat Aids
Featuring the titanium tonsils of John Erwin!
Wonderful spot from Duck Soup Producktions. Our good pal and animator extraordinaire Mark Kausler worked on this spot and had this to say about it:
“Thanks for including an old Duck Soup Produckions spot in your ongoing commercial series. This copy is not the original version of the spot. It originally just started out with the kid and the bottle of soda. The dancing bird was added later. The polar bear in the lower left corner on the last scene was added later as well. This is also not the original track, it’s been re-recorded and reverb added. I did the first part of the spot from the kid drinking through the dog licking up the soda. I can’t remember who animated the pin ball machine, but Roger Chouinard did the layouts. Duane Crowther animated the conference room sequence with the bottles of soda discussing the commercial. I remember that Roger Chouinard directed this spot, could be wrong.”
Bizarre and blatant example of the post Yellow Submarine school of advertising.
Another drive-in advert, this one even more bizarre than the last. Those Bic lighters are lighting up something besides tobacco…
Rotoscoping meets psychedelic graphics. The brilliant Ken Nordine does the voiceover here. He manages to slyly invoke one of his Word-Jazz pieces at the end, adding a touch of irony to the proceedings.