Bigger than MacMurray, Lombard, and Bing? The ads seem to think so. I love that the marketing people promoted the idea that Popeye and Betty had the same star power as the real-life Paramount players. If only Max and Dave’s names had that cache!
Shield your eyes from the Jan. 5, 1938 mention of “Popeye scripts.” Because we know that animation scripts didn’t exist before 1960! (Despite some guys named Shamus Culhane, Myron Waldman, and Al Eugster saying otherwise – but who are they.)
Jan.-Feb. 1938 Click each to enlarge:
Directly below are a few samples of what cartoon shorts the Paramount salesmen were pushing to theaters at the time these promotional pieces appeared in print.
Above: Let’s Celebrake (January 21st, 1938) Below: Be Up To Date (February 25th 1938)