Why was animation used so often to sell cereal? A lot of people in advertising think cereal is just for kids, and they think the same thing about cartoons. Of course, we know better than that, don’t we gang? So pull up a chair and enjoy these vitamin fortified spots. You may even be able to beat up bullies afterwards.
Kellogg’s Corn Flakes – Boat/ Strongman
Produced by Playhouse Pictures in 1955.
Kellogg’s Rice Krispies
Featuring the Gummo of cereal mascots, Pow. Also From Playhouse Pictures, 1955.
Trix – Faces
Produced by Cascade. Dick Tufeld joins in the fun. I’m guessing the distortion effect on the cereal box was achieved by making a series of photo enlargements and curving the photo paper progressively while doing so. Tricky stuff for those pre-computer days.
Cap’n Crunch – Mutiny on the Bouncy
From Jay Ward Productions. Featuring the voices of Paul Frees, Daws Butler and William Scott. The ever present Ben Washam and Phil Duncan are among the animators here.
Kix – Colodney
Directed by Len Glasser with voices by Len Maxwell.
Kellogg’s Apple Jacks – Violin
From DePatie-Freleng productions. Animated by Don Williams and Gerry Chiniquy. The designs look like the work of Tom Yakutis. This is a fine example of the “spinach” technique of selling cereal. The weird apple guy is voiced by Paul Frees.