It’s fast becoming history, but once upon a time people made magic out of pencil, paper and paints. It was a time of 35mm film, clattery green moviolas, and giant Oxberry cameras set up on cement floors. Cutting film meant exactly that. It was still true when I broke into the cartoon business, and I loved every second of it. The old guys (as us young kids used to call them) were still working, and they were usually incredulous when you told them how much you enjoyed their work.
Let’s take another look at the commercial application of the animator’s craft…
Animated by the very rare and wonderful Steve Muffatti.
Kool-Aid – King Mim
One of Tex Avery’s many Kool-Aid spots. This one was designed by Ed Benedict and animated by Ken Muse. Thurl Ravenscroft reprises his role as the pitcher of Kool-Aid.
Navy – Kid Brother
Another Navy spot made by Playhouse Pictures in1956. Herman Cohen animates. Paul Frees is the College man and his kid brother.
Another one from Playhouse Pictures. Animated by Gerard Baldwin and produced in 1956. The short vocals at the opening sound like Herb Vigran and Marvin Miller.
Ford – Lunchtime
Animated by Bill Littlejohn from designs by Chris Jenkyns. Voices by Paul Frees and Dallas McKennon. Also from Playhouse Pictures. 1958.
Heinz Baby Food
Directed and animated by Robert Cannon.
Waffle Whiffer – Diving Bell
Jay Ward had a long run of making commercials for the Quaker Oats Company. Here’s a spot for the Aunt Jemima division directed and animated by Wilson D. “Pete” Burness in 1968. Daws Butler plays the professor while Bill Scott provides the enthusiastic Waffle Whiffer effects. Paul Frees narrates at the end.