I got a lot of positive response to my post about The Bugs Bunny Show last week – including this postcard from reader DJ Anderson. The image above is a cleaned up version of the original (front and back, below – click to enlarge). This card was created by Warner Bros. Publicity to respond to letters from viewers (essentially the younger ones) in the wake of the debut of the ABC prime time series.
The artwork looks like a hybrid of Jones and Freleng’s (i.e. Levitow and Pratt) styles – a rare attempt to homogenize the art into one house style.
Of course this isn’t the first time the studio authorized a post card – Here’s an rare example from twenty years earlier (1940, below), which I believe was distributed to souvenir stands at U.S. national parks. Great way to promote a cartoon, Leon!
Around the same time as The Bugs Bunny Show, sponsor Post Cereals had the studio create these character postcards (below, click to enlarge). They were featured on the backs of the cereal boxes and it was up to the kids to cut them out – and ultimately put them on eBay (where I found these fine examples):
(Thanks to DJ Anderson, Mark Newgarden and Jon Cooke)