We continue our survey of theatrical shorts with these pages from the October 12th 1957 issue of Boxoffice Magazine. Theatrical cartoons were far from dead in 1957 – but they were heading in that general direction. Cartoons made-for-television had just begun. MGM finishes releasing its Hanna Barbera backlog of CinemaScope cartoons; Famous Studios begins reflecting the UPA look (despite the trade ad below); the Gene Deitch Terrytoons were about to be released; UPA itself was simply Mr. Magoo at this point; Disney is just releasing reissues; and Lantz begins a long slide into mediocrity. Only Warners is still producing a quality product.
Click the Thumbnails below to enlarge and read the pages. The article about Paramount’s cartoons mentions their “ally” Harvey Comics, who sold over 400,000 copies of Casper The Friendly Ghost “last month”! Columbia’s trade ad touts the “2 in 1″ Ham and Hattie cartoons as if they are the next big thing. The Terrytoons article is overly optimistic about its new slate of characters, including Clint Clobber and Flebus – particularly noting the contributions of “Jim Tyler”. I’ve included the Shorts Release Chart to give you an idea of what titles were in release at that time.