Fleischer Studios was entering an important transitional phase and the Paramount Sales News cartoons actually advertised it. Most noteworthy is the April 6th panel (above) showing a model of “the new studio”‘Uncle Max’ is building for us in Florida!” Of course, no mention of the looming feature – yet.
There was also the realization, reflected here, that the Fleischers had very few successful original characters despite their popularity. They branched out this season with Goonland, but even though they groomed Poopdeck Pappy into the quintessential asshole father, King Features still owned him. New original characters simply didn’t catch on, and they’re all featured in this installment: Hunky and Spunky, Buzzy Boop, and (legendary cartoonist Stephen DeStefano’s all-time favorite), Sally Swing.
March-April 1938 (click images to enlarge)
Directly above and below are a few samples of what cartoon shorts the Paramount salesmen were pushing to theaters at the time these promotional pieces appeared in print. Coincidentally these two happen to be a pair of the most politically incorrect subjects the studio ever released.
Above: Out Of The Inkwell (released April 22nd, 1938); Below: Big Chief Ugh-Amugh-Ugh (released April 25th, 1938)