Upon closer inspection, these Paramount Sales News publicity drawings are not exactly the same art as the images prepared for the one-sheet posters for the Fleischer cartoons themselves. While the poses and staging are practically identical, there are significant differences between the trade ads and theatrical posters for Big Chief Ugh-Amugh-Ugh, Sally Swing, and Learn Polikeness (called “Popeye Learns Ettikett” in print); the final poster versions are certainly slicker. Still, it gives us a hint of what the (as of now) still missing posters for such titles as Goonland and The Impractical Joker were like. Good to know — but that open mouth and chin…
Here are a few more comparisons of the exhibitor ads versus the final lobby poster:
Below is the complete batch Fleischer spots from Paramount Sales News for November-December 1938 (click each to enlarge):
Our usual weekly examples of Fleischer cartoons in release to theaters at the time the trade ads above appeared in print. Above, Popeye in A DATE TO SKATE (released November 18th 1938); Below, Betty Boop in ON WITH THE NEW (released December 2nd 1938).