WHAT ABOUT THAD?
July 21, 2014 posted by Thad Komorowski

Fleischer Promo Art #8: “Boop Power!”

This week we cover May and June 1935 – with more rarely seen Fleischer promotional art from the pages of Paramount Sales News. By now, Betty was in long skirts and in costume dramas (see below – No! No! A Thousand Times No! released May 24th 1935) but was still known for her pre-code sex appeal (note May 22nd’s “Jacking Up” double entendre). All the Popeye cartoons here play up his incredible strength – on screen and at the box office – as he becomes the biggest cartoon star of the 1930s (surpassing Mickey Mouse at this point). Choose Yer Weppins (below, released May 31st) is a perfect example of Popeye’s winning personality.

(Click images to enlarge)

05-01-1935

05-01-1935

05-08-1935

05-08-1935

05-15-1935

05-15-1935


05-22-1935

05-22-1935

05-29-1935

05-29-1935

06-05-1935

06-05-1935

06-12-1935

06-12-1935

06-26-1935

06-26-1935

1 Comment

  • It’s a year after Betty had to cover up, and they’ve still got her looking pre-Code in these ads.

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