The most historical occasion of the September-October 1935 Fleischer output went by without so much as a whisper in the advertisements. The relationship between Bill Costello (“Red Pepper Sam”) and the Fleischers was going south fast and a replacement for the voice of Popeye was direly needed. As the legend goes, Jack Mercer was getting big laughs in the “opaquing” department doing all kinds of imitations (he came from a vaudeville family), one of which was the one-eyed sailor. Beginning with King of the Mardi Gras, Mercer began doing the voice (AND WHY NOT? The Fleischers didn’t even need to give him a contract in those days) and was ultimately the one who became famous for it—though he never felt the directors appreciated it.
Click art below to enlarge.
Below: a few samples of what the Paramount salesmen were selling to the theaters at the time these promotional pieces above appeared in print.
King of the Mardi Gras (released Sept. 27th 1935)
Making Stars (released Oct. 18th 1935)