I’ve written about Japanese anime commercials in the past, but I never really looked into their cereal commercials. Here are some various advertising spots selling cereal sold in that country.
Several of the Kellogg’s cereals sold in Japan are, interestingly, local brands only available there. One of these is Kombo, which featured a gorilla named King Kombo as the mascot.
The commercials often feature the strong gorilla in a competition against a group of other jungle animals, with King Kombo wiping them out with very little effort. The other jungle animals, in a last ditch effort, would distract him by pointing to a bowl of Kombo, at which point the gorilla would yell “I can’t wait!” and rush to the cereal.
London-based Oscar Grillo animated a few of these commercials through the JWT Tokyo agency. Here they are:
Doraemon is one of the biggest franchises in Japan, with his face plastered on almost anything, so unsurprisingly he had his own cereal for a while, through Nagatanien.
The animation was likely produced by Shin’Ei Animation, who produces the (still running) TV series.
Calbee, a major snack food company, also have their own line of cereals with generic names such as “Ichigo” (Strawberry) and Brown Sugar. For these, they feature the likeness of Charles Schulz’s “Peanuts” characters for boxes and adverts.
It looks like these commercials were produced in the ‘States, likely through Bill Melendez’s studio.
Frosted Flakes (Corn Frosty)
I mentioned that Kellogg’s cereals sold in Japan are mainly local brands, but they do sell Frosted Flakes (there called Corn Frosty) over there, featuring Tony the Tiger. Occasionally they would just dub the same commercials seen in the US, but they also made locally-produced adverts as well, just as these.
Here’s a much later one, where Tony saves an anime girl.