The company that brought their best to you each morning also filled the airwaves with catchy jingles to accompany the cartoons they sponsored in the Baby Boom era.
A KELLOGG CONCERT OF BEST CEREAL SELLERS
Words and Music by “Philmore Bowls”
Kellogg’s Promotional Record 22985/22980 (10” 33 1/3 LP)
Released in 1965. Commercial Version of “Good Morning Song” Published by Famous Music Corp. Running Time: 23 minutes.
Songs: “Good Morning Song,” “Corn Rouser,” “Live it Up,” “Counterpoint,” “Spice of Life,” “Ballad of Sugar Pops Pete,” “Tony’s Song,” “Hillbilly Goat Song,” “Froot Loops Song,” “Triple Snack,” “Snickety Snack,” “Raisin Rock,” “Rock Island Henry,” “Languages,” “Good Morning Song (Reprise).”
Kellogg’s and Hanna-Barbera were a dynamic partnership when the studio launched the immensely successful Huckleberry Hound, Yogi Bear and Quick Draw McGraw Shows. The Colpix soundtrack albums proudly placed Kellogg’s boxes on their earliest covers.
Although Kellogg’s sponsored other kid’s shows, like Woody Woodpecker, their bond with Hanna-Barbera crisscrossed greatly, as the commercial jingles found their way into cartoon themes and H-B artists brought Kellogg’s own characters to life on boxes and in TV spots.
The “Good Morning Song” on this particular album—A Kellogg Concert of Best Cereal Sellers—is what can be heard during the openings to several H-B shows. Ironically, Famous Music Co. copyrights it, which is Paramount’s music arm and the source of their animation studio’s name.
The Concert album was basically a collection of demos for sales execs so they could get a feel for Kellogg’s various campaigns and to perhaps inspire ways for using them for radio, TV and in-store promotions. Side Two contains instrumentals to make any number of concepts possible. It’s a vivid echo of the era, brightly orchestrated and performed (with a sprinkle of political incorrectness).
The songs are very nostalgic for those who enjoyed those snappy jingles of the early ‘60s. But the cover is what makes it particularly fascinating for cartoon fans. As Tony the Tiger conducts, an orchestra of Kellogg’s and Hanna-Barbera characters plays, including Hillbilly Goat, Sugar Pops Pete, Quick Draw McGraw, Huckleberry Hound, Snagglepuss, Yogi Bear and in the background I’m guessing it’s Pixie or Dixie and Cindy Bear. Despite their presence on the cover, the record either leaves the characters off or does not represent them with the original voices.
“They managed to simulate some character voices (Jinks, Tony, Toucan Sam, etc.) without using any of the original soundtracks,” says Tim Hollis, author of Part of a Complete Breakfast, which should be part of every complete home library. “Even without any visuals, one can still identify which characters are supposed to be speaking! (And of course, the ‘fake Toucan Sam’ is imitating the Blanc version of the voice, not the later Frees one.)” Leo Burnett is a Chicago agency, so the music and voice work may have originated there rather than in Los Angeles, where Butler, Messick, Ravenscroft and company were located. (Jinks actually sounds a little like Jim Henson.)
Don Yowp addresses this issue and more about the record on his superb website.
GIVE A LITTLE LISTEN
“Snap Crackle Pop Tunes”
This is another collection of Kellogg’s songs from 1983. The “Snap, Crackle, Pop” song was written by H.B. Winkless, Jr. a creative director at the Leo Burnett agency. He has my undying gratitude for co-writing the Banana Splits classic, “The Beautiful Calliopasaxaviatrumparimbaclaribassatrombophone,” with the legendary Hoyt Curtin for The Banana Splits (we explored the Splits here).